10 Benefits of TikTok for Business & Inspiring Brand Examples
One of the fastest-growing social media platforms, TikTok, hit a billion active monthly users in 2021. Indeed, it is a massive part of our pop culture. But the most recent addition to TikTok trends, TikTok for Business has marketers awe-inspired!
What Is TikTok for Business?
TikTok for Business is a go-to, all-in-one marketing solution for businesses to advertise their products and services. It becomes easier for businesses to reach their target audience’s ‘For You’ page. This standalone platform provides businesses with everything they need to run an entire TikTok ads campaign, including: Ads manager Budgeting tools Tools to reach the desired audiences Strategies to make audiences reach your business’s landing page, and more!
Ads Manager
TikTok for Business helps businesses optimize their presence without putting in a lot of effort when devising their strategies.
Budgeting Tools
TikTok for Business helps businesses optimize their presence without putting in a lot of effort when devising their strategies.
Audience Targeting
TikTok for Business helps businesses optimize their presence without putting in a lot of effort when devising their strategies.
Landing Page Strategies
TikTok for Business helps businesses optimize their presence without putting in a lot of effort when devising their strategies.
Benefit #1: Untapped Viral Potential
One of the best reasons to rely on TikTok for your business is its advantageous and untapped viral potential. TikTok content creators are turning into overnight stars on TikTok. Entrepreneurs are immersing themselves in the possible pool of revenues. The endless possibilities TikTok provides for getting viral are blowing the internet!
1
Viral Content
A budding entrepreneur, Natalie Rogers of Klassy Network went viral across TikTok in 2020 for her famous bodysuits and bralettes. She managed to put together a six-figure business all through a couple of videos going viral on TikTok.
2
Hashtags
For this to be successful, all you need to do to begin with, is use hashtags that pertain to your industry. If you use the right hashtags, the potential for going viral in just one night is rock-solid.
3
Traffic & Leads
TikTok, being a closed ecosystem, provides you with the ability to drive more traffic and become an automatic lead magnet.
Benefit #2: Boosts B2C Businesses
A multitude of businesses is prime for TikTok as an advertising platform. Ecommerce, physical products, apparel; anything that you are trying to sell to a wider audience is best suited for TikTok.
Chipotle
Chipotle tried out a new TikTok campaign centered on avocados a few years ago. This led to an almost 63% increase in their guacamole sales in the week that followed.
Calvin Klein
Calvin Klein’s #MyCalvins campaign surely surpassed the brand’s expectations in the first 24 hours. In contrast to many traditional media campaigns, TikTok advertising campaigns sure do have a knack for touching an audience’s heart.
Music & Aesthetics
Added to that, the most popular songs are guaranteed to increase your B2C revenues as cost-effectively and efficiently as possible.
Benefit #3: Creators and Influencers are at Your Service
TikTok is a hotspot for influencer marketing. As per recent studies, TikTok influencers, such as Charlie, have a whopping 17.96% engagement rate. The figures for influencer marketing on YouTube and Instagram fall well behind, at under 4%!
1
Brand Growth
TikTok users can build their brand and grow by simply roping in influencers who will positively talk about your business.
2
Website Traffic
Influencers can post the links to your website and your social media accounts in the caption provided, which motivates millions of people to visit your website and engage and invest in your products and services.
3
Business Opportunity
TikTok, through influencer marketing, is directly linked to a massive business opportunity. It is no longer just about making dance trends and mini-makeup tutorials. It is about selling a lifestyle to a wider audience.
4
Streamlined Marketing
Influencers can help you streamline your marketing efforts, helping you generate more revenue in the long run.
Benefit #4: Increases Conversions
TikTok is insanely popular among businesses because it can increase your conversion rate in the most effortless way possible. People are usually drawn to the strong appeal of TikTok’s creativity and relatability.
How TikTok Increases Conversions
For businesses, this turns out to be a powerful tool for digital marketing, helping them reach a wide audience and increase conversions. TikTok can help you engagingly showcase your products, which instantly attracts the attention of your audience. You can easily create short-form video content that can emphasize the Unique Selling Points (USPs) of your products. You can even add a clear CTA in the form of TikTok video ads to every video you post.
Benefit #5: Rapid Growth with Trends
Let’s face it, most of the social media trends you’ve been seeing in the past few years originated from TikTok. TikTok exploded when it first launched and it is still enjoying its infant years. Constant updates are coming the user’s way, allowing businesses to use their power.
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TikTok's Rise
TikTok has taken over other traditional social media platforms and has revolutionized the way people are entertained.
2
New Wave of Creativity
There is a new wave of creativity flowing around us, helping people get more likes, engage with a community of diverse individuals, and connect with them.
3
Brand Showcase
TikTok is still growing. The rapid growth the platform has enjoyed so far helps you show your brand off in a new way. TikTok helps your brand dip its toes into the pool of creativity!
Benefit #6: Centralized Platform Catering to You
When it comes to advertising for businesses, TikTok has a central platform and a dedicated e-learning center where you can learn about the basics of advertising on TikTok.
